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*Resume available upon request
Brand Identity, Art Direction
Branding for One Sock Missing, a conceptual speakeasy hidden behind a laundromat. The brand explores moments of unexpected oddness in everyday routines, expressed through a visual language that shapes identity design, seasonal campaigns and cocktail concepts.
Brand Identity, Art Direction
Branding for One Sock Missing, a conceptual speakeasy hidden behind a laundromat. The brand explores moments of unexpected oddness in everyday routines, expressed through a visual language that shapes identity design, seasonal campaigns and cocktail concepts.
Digital Experience, UI/UX Design
A speculative collaboration between Maison Margiela and AI, translating personal memories into custom fragrances through an interactive digital system. The project explores how emerging technology can amplify brand heritage while enabling personalized experiences.
Brand Identity
Transforming former gosiwon units into a modular living community. The identity system features a variable logotype structured on proportional grids, reflecting the adaptable nature of the space.
In-store Signage
In-store signage and retail graphics for ALAND Global, supporting seasonal product displays and brand communication across a multi-brand retail environment.
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